Boost Bank: Digital Bank Launch

Objective

Introduce Malaysia's digital bank to a market unfamiliar with the category.

Results

RM11M+ in media valuation for Malaysia's digital-bank launch, recognised at the MARKies 2025
Category-education narrative built with regulators and media in parallel
Launch programme, executive positioning and sustained Tier-1 media coverage

Media value

RM11M+

Documented PR value from this campaign

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