Case study · Boost
How Boost Generated RM3.5M PR Value with #DoGoodWithBoost
Discover the strategy behind Boost's award-winning e-donation campaign. Learn how they achieved 80+ media hits and RM3.5M in PR value in 2019 alone.
Background
Boost, the homegrown e-wallet, wanted to demonstrate that fintech could be a force for social good. The brief: turn a transactional product into a platform for charitable giving.
Strategy
We designed and launched #DoGoodWithBoost — a campaign that allowed users to round up transactions and donate to a curated roster of charities. We paired this with founder/executive thought-leadership, charity partner stories, and quarterly impact reports.
Results
80+ media hits in 2019 alone, RM3.5 million in PR value, and a Markies Award for cause-driven marketing. The campaign became a multi-year platform.
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