Case study · Peugeot (Stellantis)
Peugeot 408 Media Launch – RM2.9M PR Value
See how the all-new Peugeot 408 launch revived the brand in Malaysia. Our strategy secured 193 media clippings and generated over RM2.9 million in PR value.
Background
Stellantis was preparing to relaunch Peugeot in Malaysia with the all-new 408 — a bold design statement in a market dominated by Japanese and Korean brands.
Strategy
We built a media launch experience that centred the 408's French design heritage, paired it with multi-channel media previews, and ran a sustained test-drive programme with lifestyle and business press over a six-month window.
Results
193 media clippings and over RM2.9 million in PR value. The 408 launch set the tone for Peugeot's brand revival in Malaysia.
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